The Beni Ourain Rug: The Trend That Never Ends

The Beni Ourain Rug: The Trend That Never Ends

Even if you’re not familiar with the Beni Ourain name, it’s unlikely you wouldn’t instantly recognise this creamy, Moroccan style rug with a diamond or zig zag pattern if pointed out to you. See? A quick description and you immediately know what rug we’re discussing! 

For the past five years at least, the Beni Ourain rug has been the trend that never ends. The hand knotted rug is a particular favourite on Instagram and Pinterest, and copies are now readily available in almost every home and interior store going. 

Where did the Beni Ourain rug come from? 

Beni Ourain is actually the name of a specific tribe that live in the Moroccan Atlas Mountains. They create beautiful Berber rugs. Each rug tells the stories of the weaver’s life through a series of symbols within the geometric pattern. The sheep on these mountains are typically smaller, and have what’s considered the highest quality wool in the world. And it’s this that makes the rugs so much more special. Due to the softness and warmth of the wool, the rugs were originally made as beds and blankets, to keep the tribe warm during the Winter months. 

So why is the Beni Ourain rug so popular?

There are huge number of reasons as to why the Beni Ourain rug is so popular. Unlike most carpet trends, this particular style isn’t slowing down in popularity any time soon. Below are just a few reasons they’re so popular. 

Colours & Design

Its geometric design and simple colour scheme really do fit pretty much any interior, and it’s likely this reason is why the Beni Ourain carpet is still here to stay. You can pair it Moroccan pouffes, tiles and vintage trays for a boho vibe in your home, or use it as a simple base to compliment bright and bold furniture or paint colours. 

100% Natural 

The creamy colour of the Beni Ourain rug is completely natural. Each rug is made from undyed, 100% sheep wool. They are a staple in any Eco-style home or for those who love living a sustainable lifestyle.

Soft & Fuzzy Pile 

The rug is ideal for scrunching your toes in. With a soft and fuzzy pile, it’s great for the living room and giving yourself a cosy break after a day on your feet. But the lounge isn’t the only place the Beni Ourain sits perfectly. The bedroom is another favourite location, and there are now even runners of the same design available to add warmth and texture to your kitchen. 

Durable & Stain Resistant 

Due to the high wool content of this hand knotted rug, it is incredibly durable and stain resistant, too.  Therefore, you can even use the rug to create a dining area in an open plan space, without having to worry about spills and crumbs. Even families with small children are opting for the Beni Ourain rug to provide them with a stylish ‘Insta-worthy’ space that’s messy kid friendly. 

Cost Effective Cotton Copies 

Because of the high demand, there are now plenty of copies of the Beni Ourain rug on the market, though none of these can quite rival the real deal. Cotton versions are much more cost effective and can be used in different spaces - like the bathroom - without getting damaged by moisture and humidity. 

These are but a few of the reasons the Beni Ourain rug is so popular. A quick search on Instagram or Pinterest will show you just how beautiful these rugs can look in almost every setting. While the original rugs are a mini-investment, the style will stand the tests of time, while its quality will continue to be unrivalled for years to come.